Since just about forever Google has become the most popular search engine and online service in the world. Back then, getting your business to the #1 spot for certain keywords was easy.
It’s not that easy anymore. The algorithm used by Google has become refined and is everchanging. Blackhat techniques are often washed out quickly. Fear not! There is still a lot you can do to increase your SERPs in 2019 with these known ranking factors.
Install an SSL certificate
Since mid-2018, Google has laid down the law and asked all websites to implement SSL certificates, which ensure your visitor’s information is kept safe. It’s quick and easy, plus all our hosting packages come with Let’s Encrypt SSL certificate for free!
Speed up your website
Slow website? That’s a problem. Most website visitors will leave if a page doesn’t load within 3 seconds. You’ve felt the frustration and Google knows it too. Compress your files, upgrade too PHP 7.3, reduce your plugins and use Cloudflare Content Delivery Network (CDN) if necessary.
Have you checked your website on a mobile device? Can you read all the content and navigate easily? Since last year, Google indexes the mobile version of your website before your desktop. If your website doesn’t follow responsive design, it might be time for
Tweak your settings
Know your way around the backend? While your website might look beautiful, there’s still a ton of technical errors that could be lurking.
- Setup your .htaccess file correctly
- Setup your robots.txt file correctly
- Create a sitemap index
- Remove duplicate pages or content
- Fix any dead links on your website
Need assistance with any of the above? We are here to help. Take a look at our WordPress Maintenance packages and we will fix any issues on your website!